A spate of pet food and pet supplies market formation was originally belongs to the economy of Europe and the United States and other developed countries, our country is in the developing countries, for they are life of luxury. With the continuous development of our country economy, people living standard rise, all kinds of factors such as the formation of the culture of pet and pet wind also appeared in some developed areas in China. The main body of a large number of rich people became a noble pet consumption, these people or pets as their family, friends, while others use them to flaunt their high grade life, there is also a kind of people are in pursuit of fashion. Lead to the development of the pet supplies, pet growth and cover more and more widely.

China pet market consumption characteristics.

From the pet industry across China, pet economy has been in a state of continuous development, so far in after decades of running-in, but in the industry still not formed a complete series. China pet market gestation period is long, the pet consumption culture has a lot to do with Chinese people. Although the modern people's minds have changed, a clearer view is formed step by step, but a clearer this luxury consumption and saving the traditional conflict of China, the second is the contradiction between people's diligence and leisure life. Western countries pay attention to the spiritual and cultural entertainment, thus its entertainment is numerous, the more effective. But not the same as in China, many wealthy people didn't take the entertainment as an important part of life, their way of leisure entertainment is more simple. Pet supplies market, so China needs to do first pet consumption culture and shape the pursuit of leisure life quality of a good image. And the pet products when the culture industry and entertainment industry, stimulate consumer awareness and market recognition.

The present situation of the domestic pet products development.

Pet supplies as leaders in the pet industry, successfully attracted a large number of entrepreneurs. The existing more than 4000 pet companies in our country, in 10 million ~ 50 million yuan in fixed assets is only about 10% of large and medium-sized enterprises, the fixed assets in 10 million yuan of the following small enterprises accounted for 90%, the vast majority of these enterprises are private enterprises. Due to the pet industry in China starts late, the domestic market development is not yet mature, the product basically is given priority to with export, export way of drawing processing, mainly to life richer markets the European and American countries, the main pet supplies mainly labor-intensive products export. With the constant rise of the domestic pet market in recent years, people's income and consumption increase gradually, a clearer concept gradually change, the domestic market has begun to attract the pet products manufacturers at home and abroad.

Pet products marketing strategy.

The development of the pet products and pet consumption market, after all goods is just a branch of the pet industry, therefore, must pay close attention to the pet market consumption overall situation and development prospect. One is to change people's traditional thinking concept, deepen the pet consumption culture and the pursuit of high quality of leisure life. Second, closer relationship with pet consumer market, the pet store and pet hospital, pet salon comprehensive understanding, because many are dependent on the pet products industry all the shops, if it is a pet supplies in the early stages of considering for the markets do not understand and some risk, can cooperate with all the shops, and then in independence. 3 it is to pay attention to the brand marketing strategy, the brand is the soul of enterprise existence, has great influence in consumers' mind. 

Pet industry development later, remains to be perfect and digging the potential opportunity is huge, pet supplies as leaders in the pet industry,which has immeasurable potential for development in the future, with the development of living standard, the improvement of material life, in the next five years, rising demand for people with pets, this is a good groundwork for pet great economic.